Huda Beauty & Cardi B Debut ‘Ultra Snatched’ Collection

Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand’s iconic Easy Bake franchise.

The Ultra Snatched collection introduces a fresh pink-and-lilac color in the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders.

Each duo features two complementary, ultra-fine loose powders that can be worn alone or blended to customize your brightening effect. 

Snatched Collection

An adjustable selector makes it easy to choose your shade — or mix both.

Duo shades include Cherry Lilac and Pink Ube. 

Cherry Lilac for fair to light skin tones features Cherry Blossom Cake (sheer soft pink) and Lilac Muffin (soft, cool-toned lilac). Together they create a soft pinky-lilac blend when mixed.

Pink Ube is for medium to tan skin tones, including Pink Velvet Cookie (deep rosy pink) and Ube Birthday Cake (electric lilac). They create a rosy-mauve blend when mixed.

East Baked Pressed comes in Ube Birthday Cake ( a medium with cool lilac undertones), and Pink Velvet Cookie ( a tan with warm pink undertones).

Cardi helped shape the creative alongside Huda, bringing her signature baddie energy to the campaign. The partnership brings together Huda and Cardi’s distinct worlds through their shared belief that beauty should be fun, expressive, and never afraid to be extra.

Inspired by Huda and Cardi’s shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look.

To highlight and celebrate the launch, Huda Kattan and Cardi B star in the new “Snatched Baddies” campaign.

The cinematic campaign plays with the ultimate switch-up: Huda and Cardi trading lives. As their worlds collide, the campaign showcases the transformative power of the Ultra Snatched routine — with plenty of personality, humor, and major glam along the way.